question:Can you summarize the benefits of implementing a raffle system into a business's marketing campaign, and explain how a societal marketing orientation can be used to increase sales? Generate according to: Most businesses are unable to thrive without using an effective marketing strategy. Without the generation of sales, revenue is not obtained and profits will decrease. With multiple marketing orientations available to adapt- sales, product, societal, and market- businesses are able to implement strategies to increase sales through promotional advertising and customer loyalty programs, for example. The idea to utilize a raffle in retail and service business marketing efforts is ingenious because it has tremendous potential for increasing sales. The most effective way to implement a raffle system into a business’ marketing campaign is to firstly adapt a societal marketing orientation. In today’s society, there is a dire need to support the adversities of life that social action could support. Whereas many remain ignorant towards these situations, businesses that take an active role in combatting categorizes such as Homelessness, Poverty, Education, Mental Illness, and etcetera will gain customer support and approval, which will increase sales despite the lower revenue margins. Ultimately, the business will gain profitability because the people will support the business that supports the causes that need desperate support. After implementing a societal marketing orientation, the business must advertise the promotion involving the raffle. There are several ways this may be done, depending upon the product or service that is being advertised. For example, if it were a retail outlet, a t-shirt could be the product being sold. The raffle could then work in one of several possible ways. Firstly, this raffle could be induced as “Buy a shirt, get a raffle ticket.” Secondly, the raffle could be more of a source of discount, such as “For every raffle ticket purchased, get 10% (or any percentage) off.” Thirdly, the raffle could be a source of encouraging an increase of sales, which would be, “For every 50 (or any value) spent, get a ticket for the raffle.” There are numerous ways to implement this raffle campaign, but the important aspect is the societal marketing orientation to do good for society in concurrence with the business endeavors. Regardless of how the raffle is set up, the social action of the marketing campaign is essential. The business should decide upon a certain foundation to support, or allow the winner to choose the foundation that the proceeds will go to. The raffle should be organized so that the winner receives a gift card or some prize, which would encourage them to participate. Moreover, the donation that the business makes to the chosen non profit foundation should be dependent upon the sales made in relation. Therefore, customers will be encouraged to spend more money so that the cause will benefit from their contributions. The raffle is also effective because it has the potential to hold customer loyalty. If done every so often to support different foundations, customers will continually be encouraged to purchase the goods/services so that they feel as if they are helping make a difference in the world. Moreover, a customer loyalty program could be introduced as a way to continually bring back the customers for each raffle. For example, for every raffle that a customer participates in, he/she receives a token of appreciation such as a free keychain. After every ten (or any number) raffles, they are eligible for a lifetime percentage off, even when a coupon is used during the transaction too. Therefore, the retention of frequent customers will build relationships, which will become very profitable over time.

question:Can you give some examples of social causes that a business can support through a raffle system?

question:Can you give some tips on how to effectively advertise a raffle promotion in a business's marketing campaign?

question:How can I search for specific longtail keywords that have traffic even if Google says otherwise? Generate according to: Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing keywords. You may not agree as it goes against a lot of conventional wisdom, but you will walk away with new insightful ideas to boost your traffic and income. For some of you this will be the missing link about why you fail to get easy traffic. 1. If it reveals keywords with high traffic, then it is very easy to see if that keyword has low competition. Spammers could use automated tools to rank for all sorts of low hanging fruit which is what they did in the early days. Google put a stop to this by hiding data. 2. Google can potentially make more money by making it harder for SEOs to do research and find longtail lower competition keywords. It encourages businesses to give up the guessing game and bid on expensive keywords in Google Adwords where Google makes it’s money. When the search volume is low (below 10,000) Google’s traffic count is pretty inaccurate. It’s likely Google is pulling data from a small sample and extrapolating, which means a big percentage error compared to the actual real traffic is huge. For example, 10,000 searches could actually be way higher or way lower, it could even be miniscule like 100 searches per month. Google used to tell you definite specific numbers like 100, 700, or 15,000 searches. Now it just gives ranges, which allows them to further hide data as the ranges are ridiculously large. The two keywords above could both have the same number of searches each month (1000 search per month) or have a difference of 9900 searches per month. That just leaves you completely guessing. And I’ve even found these ranges to be completely wrong. When I rank for a keyword, the traffic for that keyword can be way higher or lower than Google suggests. Even if you find a keyword tool which gives specific numbers instead of ranges, they are still basing their numbers on sample data, so it’s still inaccurate. Whatever tool you use, the lower the search volume the more inaccurate estimate becomes. So something with 50 searches a month could be 20x that or only 1 search per month. Therefore if Google shows any search count it is worth pursuing if competition is low. I will still often go after a search term even if the Google Keyword Tool says no traffic just because I have a strong feeling or indicators there are people searching. In fact some of the easiest keywords to get traffic for Google says there is no traffic, and so less people are competing as they think it has no traffic. That last bit is incredibly important… because Google is tricking people into thinking a low competition keyword has no traffic, it means you can take advantage of that. Google’s search volume counts are backward looking, and they don’t tell you what is happening in the future. High volumes in the past 12 months tend to inflate the search volume number provided by Google even if the number of searches has been steadily, or even drastically decreasing. Be sure to check your keyword on Google Trends to get glimpse of whether it looks to be a rising or falling trend for demand. Don’t make the mistake that 99% of economists make and extrapolate the current trend far off into the future without thought. That can sometimes work, but try to understand what is the cause for the demand rising or falling, and that will allow you to make a better educated guess of how search volume for that keyword will pan out in future. I don’t use keyword tools very much in general. They definitely have their uses for brainstorming, but I often find it quicker to simply do a bit research and use common sense. What you really want to be thinking is ‘what might people type in if they are looking for my content/product’. Too often people go for the top keyword like ‘cell phone’ but the key is going more specific and longtail. This brings more targeted traffic, is easier to rank for, and people are more likely to buy or be engaged. I’ll share one way you can get started finding more specific longtail keywords that have traffic even if Google says otherwise. Click those related searches to find even more related searches. Think of synonyms and similar words. If someone is searching for ‘cheap’ they might also be looking for ‘discount’. If they are looking for ‘red’ they might be looking for ‘blue’. If they are looking for ‘small’ they might be looking for ‘big’ or ‘large’. You’ll see the last two required thinking, and as you think of more keywords, do searches and see what other related searches come up, which will give you even more ideas. For chicken coops I found ‘dirt floor’, ‘floor options’ ‘for 10 chickens’ (so people probably search for ‘2 chickens’ and so on), various brands, used, amish, pre-built,‘for sale’ searches in specific cities and many many many more! Doing this will find keywords that keyword tools will often miss, and help you discover the language people are using to search, and reveal problems, solutions features and benefits they are searching for.